How do you go about buying a car? Are you going to study websites closely, visit dealerships endlessly or ask your friends or relatives for a piece of advice? These methods are probably to become the thing of the past very soon. The sales industry is moving online.
Two years ago the company Chinese Spring Airlines provided its passengers with the opportunity to select and arrange the purchase of certain brands of Chinese cars during the flight. And Mercedes-Benz has recently announced that buying a car can be carried out online in Germany and Poland. There is no need to visit the dealership to buy Audi A4 or BMW X5. You can complete the purchase online easily.
Last year GM released a pilot program in 100 dealer stores in eight US states. About 1,000 vehicles had been sold in this way since the application Shop-Click-Drive started. By the way, eight buyers decided to make a purchase without visiting the dealership. GM hopes that in the future this application will replace visits of showrooms by customers.
What are the main advantages of selling cars online? Firstly, online shopping can solve the problem of limited space of showrooms, offering users a whole range of goods and services. Secondly, they allow to meet the expectations of a modern “advanced” customer, to interact with the brand in any place and at any time. Let alone the fact that sales through the Internet let the manufacturer or dealer reduce the number of retail space needed for rent, which greatly reduces their costs.
Selling cars online, car manufacturers can get rid of excess dealers. Nevertheless, at the moment, GM does not put an end in itself and does not exert any pressure on the network of its representatives. Nowadays the system of purchase and sale of vehicles, including additional options, is built so that we cannot go without dealers’ services. However, online consultants have a number of advantages compared to traditional communication channels.
Now in Western Europe and North America the legislator of the trend in the online consultation is the company LiveOperator.
At present, Internet banking system enables to perform many financial transactions on the Internet. You can sign documents and receive large cash loans from the comfort of home. The virtual sector of buying and renting of real estate is also developing rapidly, demonstrating success.
Searching for good and reliable vehicles you can look through different resources, for example, check this site to buy Ford Fusion, Honda NSX, Nissan Pulsar or any other vehicle you like.
The global trend of buying and selling cars on the Net is already running, it will continue to evolve. Car makers consider online trading as a good means of getting away from the traditional way of doing business, and aim to be in the wake of adjusting to a new type of consumers who prefer shopping online to visiting showrooms. Customers, in turn, feel comfortable having a combination of the convenience of online shopping and personal dealership service.